Tuesday 18 June 2013
How to write ?
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What a content writing is ?
A website content writer or web content writer is a person who specialize in providing related content for
websites. Every website has a specific aim consultation and requires a unlike
type and level of content. Content should contain words (key words) that
attract and retain users on a website. The aim of the content is to:
·
Provide information
·
promote sales
·
convert the reader to a
sale or paying customer.
Content written exclusively for a website should focus on a
specific topic. It should more be easy to read, gift the information in easy to
appreciate clusters or laid out in bullet points.
Most story pieces are centered on marketing products or services that the website is selling or endorsing, though
this is not always the case. Some websites are informational only and do not
sell a product or service. In those instances, the content should be geared
toward helping to educate the reader while provide them with complex
information in a way that is easy to be aware of and retain.
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Contents
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There is a growing demand for skilled web content writers on the
internet. This is because quality content often translates into higherrevenues for online
businesses.
Website owners and managers depend on content writers to perform
several major tasks:
1.
Analyze all the tasks
before sending to the content writer, and to give a task regarding promoting for the particular website given for reference
URL.
2.
Check for keywords or
generate a keyword and give it to the writers to use in the article, and
provide them with the limitations for the keywords.
3.
Create or edit copy to inform the reader, and to promote or sell the company, product or service described in the website.
4.
Produce content to
entice and engage visitors, so they continue browsing on the current website.
This operates on the premise that longer a visitor stays on a particular site,
the greater the likelihood they will eventually become clients or customers.
5.
Produce content that is
smart in its use of keywords, or is
focused on search engine optimization (SEO). This means the text
must contain relevant keywords and phrases that are most likely to be entered
by users in web searches associated with the actual site
for better search engine indexing and ranking.
6.
Create content that
allows the site visitors to get the information they want quickly and efficiently.
Efficient and focused web content gives readers access to information in a user-friendly manner.
Website content writing aims for relevance and search-ability. Relevance means that the
website text should be useful and beneficial to readers. Search-ability
indicates usage of keywords to help search engines direct users to websites
that meet their search criteria.
There are various ways through which websites come up with article
writing and one of them is outsourcing of the content writing but it is riskier
than other options.
Writing online is very different from composing and constructing content for printed materials. Web users tend to scan text instead
ofreading it closely, skipping what they perceive to be
unnecessary information, and hunting for what they regard as most relevant. It
is estimated that seventy-nine percent of users scan web content. It is also
reported that it takes twenty-five percent more time to scan content online
compared to print content. Web content writers must have the skills to insert paragraphs and headlines containing keywords for search engine
optimization, as well as to make sure their composition is clear, so that they
will be able to reach theirtarget
market.
Blog writing is another form of online writing that differs from
traditional print articles. A blog can range in style and topic, but is usually
written somewhat informally to educate or inspire readers. Many businesses rely
on blogs to promote their product or service, and many individuals use blogs to
write about topics important to them personally or politically.
Website content writing is frequently outsourced to external providers, such as individual web copywriters or for larger or more complex projects, a
specialized copywriting
agency.
Copywriting agencies combine copywriting services with a range of editorial and associated services, that may include brand
positioning, message consulting, social
media, SEO consulting, developmental and copy editing, proofreading, fact checking, layout, and design.
Outsourcing such services allows businesses to focus on core competencies and to benefit from the specialized knowledge of
professional copywriters and editors.
Over the course of the last decade, a wide range of web-only,
online copy writing agencies have sprung up. These online content generating
agencies have also been called "content mills." Multiple writers
typically consult for the content generation companies, writing content which
is requested by website owners.
Among the first such content generating agencies,
NeedanArticle.com appears online in 2006, followed by several others, including
TextBroker, iWriter, and Freelancer (formerly called Get-a-Freelancer.
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